Apple Blossom planned after 3 years of cancellations

News

EAST ELLIJAY, Ga. – The Gilmer Chamber is accepting vendor applications for the 2022 Annual Apple Blossom Festival. The spring event has seen three cancellations over the last three years for various reasons and is once again on schedule to see its return in 2022.

With the outbreak of COVID-19, the past two years have seen the event cancelled in favor of caution for both attendees and vendors. Last year, the event was also set in motion with plans and vendors on track for May. However, a last minute statement from the chamber said, “Out of an abundance of caution and desire to keep our public safe, the decision has been made to cancel the 2021 Georgia Apple Blossom Festival.”

This statement came after rising case numbers of COVID-19 had many thinking the virus would return as bad or worse as the height of the outbreak that saw cancellations of virtually every major event in 2020, including the same Apple Blossom Festival. As numbers declined again in late summer, the 2021 Apple Festival returned as planned despite the cancellation of the earlier spring festival.

The year before that, the Apple Blossom Festival was cancelled in 2019 due to weather conditions. Chamber representatives said they could not reschedule the event due to many of the vendors already having full schedules and other difficulties.

This year will also represent new Chamber President Jennifer Grimmer’s first Apple Blossom Festival since taking office. Last year’s Apple Festival saw Grimmer leading the Chamber to a record setting first weekend for sales. She operated alongside former President Paige Hutto as a consultant during that festival where the Chamber operated with modifications for distancing between vendors and attendees as much as possible.

Now, with just under a month left until the planned return, Gilmer’s Apple Blossom Festival is scheduled to see its return on Saturday, May 7, 2022, from 9 am to 5 pm and Sunday, May 8, 2022, from 9 am to 4 pm.

Vendors will be setting up on Friday, May 6, 2022, 1 pm to 7 pm. Those still wishing to apply as vendors can do so on the Chamber’s Website.

Hotel/Motel Tax raised in Gilmer BOC special meeting

News
TPD, BOC, Board, Commissioners

ELLIJAY, Ga. – A special called meeting of Gilmer’s Board of Commissioners saw the official motion and approval of a change in the Hotel/Motel Tax from five percent to eight percent and included tourism product development (TPD) Projects.

The meeting saw the continued discussion of the topic that was brought up last year after Gilmer Chamber President and CEO Jennifer Grimmer responded to Post Commissioner Karleen Ferguson’s request for information. Grimmer had already provided information to the cities at their request and delivered similar to the BOC.

In December 2021, Grimmer said that going above five percent in the tax opens up tourism product development (TPD) options. Grimmer explained that this fund could be used to build or improve things like river access, signage, parking lots, public bathrooms, and other projects. Gilmer is currently 100 percent marketing and does not use any of the funds for tangible or “brick-and-mortar” improvements.

With this approval, certain areas have to be listed for general guidance on projects for the county to pursue. The board stated that the project list can change from year to year, but the county is to disclose the general ideas where they will use the TPD options to fund. They noted that approval in the county’s meeting is for the resolution to be sent for approval in state legislation. In fact, Post Commissioner Hubert Parker’s motion for approval included submitting the request to Speaker David Ralston.

These stated projects were labeled as Parks, Trails, and Recreation facilities. Though throughout the meeting, the board’s exploration of projects lead to additional funding for the pool and wayfinding signage. Additionally, 18% of the funds collected must be used for the TPD projects.

Recently, the county’s pool project has failed to see real progress as bids for the project have not received any  submissions. The board discussed that some questions to those interested said the addition of a diving well had some affect on their decisions. The diving well would increase project costs and liability costs for the county. Brief discussions still saw interest from board members to pursue the diving well if possible.

Additionally, in the special meeting’s Citizens Wishing to Speak section, the board heard a presentation from Robert Ferguson about his recent attendance of the Gilmer Chamber’s “Leadership Gilmer” course. Robert said that part of the course was to find a project to work on to improve the county. He went on to add that his project that he worked on with a group of people in the course was wayfinding signage. Providing handouts and extra documentation, Robert noted the abundance of signage in Ellijay for different things including a large portion of real estate signage. He also noted a lack of signage for visitors to utilize in increasing tourism guidance.

The addition of more wayfinding signage would help visitors quickly navigate to sites like local businesses, vineyards, the downtown area, and even historic places like the Tabor House. Though not a part of this same project, it is something the Chamber has noted as helpful and important for those unfamiliar with our county. Having inspected signage on their own, the Chamber recently updated signage on the Highway 515 Welcome Center and main office in the last year.

These two projects were a current focus for the Board of Commissioners with TPD, but they also discussed future possible projects briefly. Ultimately, with the project list updated annually, they elected to focus on the 2022 projects and push discussion for 2023 to a later date. Additionally, sending the resolution to state legislation requires the current project list and County Attorney David Clark noted that this change would not be finalized and implemented until Georgia’s Governor signs the bill into law. This could occur in May or later.

After signing, Clark said there is a notification period as well. If the signing is delay, the change could occur as late as September of 2022.

Grimmer also returned to speak at the Special Meeting offering information. She noted that TPD funding could have doubled in 2021 according to projections. She reasserted to the BOC that the Gilmer Chamber was a point of information on the subject with no financial interest as the increase would lower the Chambers percentage received in order to balance out to the same collection.

It was noted that while the Parks, Trails, and Recreation facilities denoted as projects are considerations and the county is not bound to complete projects in all the areas. However, they cannot work on projects outside of those areas until added to the list during the annual discussions.

County hears option to raise Hotel/Motel Tax

News
Hotel/Motel Tax

ELLIJAY, Ga. – Having prepared presentations for the two cities upon request, Gilmer Chamber President and CEO Jennifer Grimmer spoke to the Board of Commissioners in December on Hotel/Motel Tax after being questioned on the subject by Post 2 Commissioner Karleen Ferguson.

Grimmer had prepared a presentation for the City of Ellijay, she said that she examined both cities and the county along with the study she did. Grimmer also prepared the comparisons to provide the information to the Board of Commissioners according to Ferguson. The county has made no motions or even had an agenda item to discuss changing the Hotel/Motel Tax as this topic came after a report to the board during its monthly meeting.

Grimmer had reported on the Chamber’s year and on the budget looking into next year as they continue marketing plans for the county. Set as an update and discussion item, Ferguson asked Grimmer to explain the comparisons and what it would mean if Gilmer County raised its Hotel/Motel Tax.

Ferguson called the numbers “pretty dramatic” and said they could help the county’s general fund in accomplishing some projects that the county has been unable to do yet.

Grimmer told the board that the topic came up as the City of Ellijay asked for her expertise on the topic. While the Chamber did not initiate the conversation, they do have several tools and resources monitoring rentals, rooms, and similar lodging and their effects on the community. As part of her original report, before the question of the tax arose, Grimmer had just discussed with the county averages such as how much an average cabin owner can make and tracking for how much of the county’s lodging capacity is being used or estimated to be on certain weekends.

hotel/motel Tax

Gilmer Chamber President and CEO Jennifer Grimmer

But moving to the topic on the tax itself, Grimmer said that going above five percent in the tax opens up tourism product development (TPD) options. Grimmer explained that this fund could be used to build or improve things like river access, signage, parking lots, public bathrooms, and other projects. Gilmer is currently 100 percent marketing and does not use any of the funds for tangible or “brick-and-mortar” improvements.

The county could go up to eight percent tax in Georgia. Grimmer explained that at six percent tax, the funds are split between the DMO (Destination Marketing Organization, i.e. the Chamber), the county, and TPD. Grimmer explained that the state sets the Chambers portion doesn’t change from 5 percent to 8 percent so they are virtually unaffected, but increasing the total tax increases the portion of TPD up to 15 percent.

Grimmer reported that Blue Ridge is at 8 percent tax with Fannin at 6 percent. Currently Ellijay and Gilmer are at 5 percent. East Ellijay is at 3 percent.

As for whether the county is actually moving forward on the subject, Post 1 Commissioner Hubert Parker said he wanted to know more about what the county might run into if they move ahead with adjusting the tax. With plans to revisit the topic on future agendas, the county is set to look deeper into the topic before making its official decision.

Apple Festival first weekend sets records for vendors

Community, News
Apple Festival

ELLIJAY, Ga. – Looking at record setting festivals like 2016, a single weekend reaching about 26,000 people visiting the Apple Festival, according to the Gilmer Chamber,  may not seem like a record setting weekend. But the record comes from spending according to vendor reports that Chamber President and CEO Jennifer Grimmer shared with FYN.

Friday saw the Apple Festival Parade kick off the grand return to the annual event with its Golden Year theme to celebrate this being the 50th Annual Georgia Apple Festival. A somewhat shorter parade than usual was held in downtown Ellijay, at 6:00 p.m., as the parade followed its usual path up River Street, around the square, and down North Main Street. However, Grimmer said the quality of many of the floats have hit a high point this year, making the decisions for awards even harder.

Apple Festival

First place winners in the parade floats, the Girl Scouts of America.

Those winners included the Girl Scouts in First Place, Artful Provisions in Second Place, and the Gilmer Animal Shelter in Third Place.

Grimmer also said that the Chamber may look to changing the day and time of the parade again next year, but will be looking for input from citizens and vendors on what day and time they feel would be better.

The festival commenced the day after the parade as vendors opened up to a very foggy morning on Saturday to officially open the gate for the return to festival days.

With many other surrounding county’s festivals like the Marble Festival in Pickens County cancelled again this year, thoughts were that attendance could increase this year. But within the first two days of the festival, the Chambers records report roughly 26,000 attendees came through the festivals fairgrounds. While many of these also visited downtown, many more attend the festival’s extension and secondary location called Apple Arts. With no gate or counter, there isn’t an estimate for how many attended Apple Arts that did not attend the festival on the fairgrounds. Grimmer noted that the Chamber is happy with the 26,000 attendees. Though it is not a record setting attendance weekend.

“We had an absolutely amazing weekend,” said Grimmer as she shared the attendance numbers. She explained her excitement as she also shared a report from the festival vendors. Many vendors reported sales not only increased over recent years, but exploded into unforeseen numbers. Many vendors sold out of their entire stock of merchandise in just two days or less. What they brought with them to last for two weekends did not even survive two days of this year’s festival.

Apple Festival

Officially kicking off the 50th Annual Apple Festival, the Apple Festival Parade took place on Friday, October 8, 2021, at 6:00 p.m.

Even the local apple houses were feeling the demand as Grimmer reported one of the apple houses had to go mid-day to resupply and bring more apples to the fairground.

When asked, Grimmer said that yes, a few vendors said they would be unable to return next weekend because they simply don’t have or cannot get enough stock by then. Many others reported that they would be spending five days in full production mode and searching for supplies to return this Saturday to continue providing for demand. Many vendors reported this has been either their best or among their best weekends ever. The fairgrounds were not exclusive to this either as Apple Arts in Downtown shared similar stories from all of its vendors.

Grimmer surveyed as many vendors as she could to garner the response and experiences of this return to the event. Sharing the report of one vendor who has been at the festival for 20 years, Grimmer said, “He usually doesn’t make a sale until after lunch and he had people at his booth at 9:02 buying.”

Grimmer also explained how this translates to locals. In addition to sales for vendors, many of which are local artisans, local organizations and non-profits are feeling the increase with donations and things like parking lots and exposure through the festival. From the Lion’s Club to Boys and Girls Club and Boy Scouts, all are benefitting from the return of the festival. Of course the businesses are benefitting from the overflow through restaurants and local merchants. Grimmer shared a report from Misty Hollow experiencing “the third highest day ever.”

Apple Festival

Third Place in the Apple Festival Parade, the Gilmer Animal Shelter.

So much business was being done that the Chamber experienced its own issues from trying to maintain the ATMs and refilling the machines and even had a short time when they ran out of $20 bills from most of the machines.

Surveying the vast majority of the vendors, she said that not one single vendor said they were disappointed or experiencing a down time.

Grimmer said their was some overwhelming feelings, but said that thanks to the staff helping out, volunteers running smoothly, and the return of former President Paige Hutto returning as a consultant, the festival has run smoothly and addressed issues to allow the success that it has seen. She even noted and said she’s been very thankful to how the community is working together. Vendors willingness to spread out in aid of social distancing and volunteers stepping to fill needs were just some of the things. Grimmer also said she has been really thankful that a couple vendors called ahead and though they had to cancel last minute, she said she was very proud of vendors saying they could have had a positive exposure and probably shouldn’t attend.

Even the house from the movie “UP” finds its way into Ellijay for the 50th Annual Apple Festival’s parade in downtown Ellijay.

But local community is a part of the efforts, too. Some locals are still staying at home to avoid the traffic and crowds, but many have been seen at both the fairgrounds and downtown, attending the parades, signing up to volunteer, signing up for the car show, participating in the 5k, dealing with the traffic, and continuing to support the Chamber and the annual event in all of its forms and outside programs.

The Chamber isn’t sitting on the success though. Grimmer noted that most of the Chamber staff don’t have a single day off between October 4 and October 22. What may seem strange is that while most of the time is spent continuing to deal with and prepare for the second weekend, some of this time is already preparing for next year. Taking notes and sharing ideas, Grimmer said that the Chamber is already looking at things that could be better done and are looking for public input like the parade times and working alongside the school system, the county, and its people.

 

Chamber says Taste of Ellijay will happen

Community, News
Taste of Ellijay

ELLIJAY, Ga. – An official permit has been submitted to the City of Ellijay, according to Jennifer Grimmer, President and CEO of the Gilmer Chamber, who said today that the Taste of Ellijay is happening this year.

New Chamber President and CEO, Taste of Ellijay

Jennifer Grimmer is the new Gilmer Chamber of Commerce President and CEO

The Chamber has been plagued by cancellations of their major events over the past year since the first cases and the beginnings of the COVID-19 pandemic early last year, 2020. They cancelled the Apple Blossom Festival, Taste of Ellijay, and the Apple Festival in 2020 as well as cancelling the Apple Blossom Festival again this year, 2021. Usually held in early May, the decision  had already been made over the festival, the Taste of Ellijay event, typically in late May, has now been confirmed as happening.

Grimmer has only been under the CEO mantle for two months, dealing with getting up to speed in the position while also planning and preparing the early stages of this event, she has dealt with updating the Chamber’s website, branding, signage, and even storm damage from late March on the Chamber’s roof in East Ellijay.

As reports continue of dwindling cases and issues with COVID, the news comes as a positive to many citizens who say they are happy to return to these long held annual events. Grimmer has indicated that the Chamber will be moving forward with plans to return the annual Apple Festival in October this year, as well.

In addition to the news of the Taste of Ellijay event, Grimmer announced a new challenge with the street festival. In honor of the county and its 50th Anniversary of the Apple Festival, the Chamber will be hosting a challenge amongst the restaurants participating for the “most original apple dish.” Grimmer said there was a surprise for the winner, but did not comment on what it is.

The Taste of Ellijay event is scheduled for May 27, 2021. The first return to annual events will also be the first one under the leadership of Grimmer as the new President.

Chamber cancels Apple Blossom but looks to later festivals with hope

Community, News
President, Blossom

EAST ELLIJAY, Ga. – With new President/CEO Jennifer Grimmer guiding the Gilmer Chamber, an official announce came today regarding three major Chamber events in 2021, including the upcoming Apple Blossom Festival.

Through email and social media, the Chamber has officially announced the cancellation of the 2021 Apple Blossom Festival. The festival was cancelled last year in the early stages of the COVID-19 outbreak. This year also looks to be the cause as a statement from the Chamber said, “Out of an abundance of caution and desire to keep our public safe, the decision has been made to cancel the 2021 Georgia Apple Blossom Festival.”

BlossomThe cancellation is already drawing comments from the community in droves with many saying they understand or it is the right decision. Others question the reasoning and compared the event with other businesses and their decisions. According to Grimmer, citizens have been asking about the events this year and their status. Grimmer released a statement today in the Chamber’s email saying, “I am happy to confirm that we are on track for the Apple Festival and Taste of Ellijay! While we are disappointed that the Apple Blossom Festival will not happen in 2021, we are very excited for 2022 and already planning some new features that we believe everyone will enjoy.”

The Apple Blossom Festival’s social media is echoing the sentiment with updates on their efforts on the 2022 Georgia Apple Blossom Festival and saying the have “full intent to make next year’s Apple Blossom Festival the best one yet!”

With encouragement and hope settling in for Taste of Ellijay and the Apple Festival this year, citizens can only wait and watch for updates as the county continues navigating county, state, and federal responses to the virus. As the Chamber and events coordinators speak with vendors and make plans, FYN will update the events’ status as details become available.

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